ABSTRACT
During the Covid-19 pandemic, in order to reduce infections and consequences, various public policies are implemented, including messages to develop desirable prevention behaviors. Behavioral economics theory points out the importance of considering people's cognitive biases that distance them from rational decisions and have a negative impact on the implementation of suitable behaviors. The present research work carried out a qualitative content analysis in messages to combat the spread of the COVID-19 disease, which the Government of Mexico transmitted through the internet. Infographics and official videos were analyzed to identify if the contributions of behavioral economics were considered. The analysis made it possible to identify the biases that were most present and the behavioral tools that sought to mitigate them, but still in a limited way. The benefits of considering this theoretical approach when designing and evaluating these messages are recognized.